At the end of 2019, Serica decided it was time to move on to the next stage of our development, adding innovative new solutions to better serve our clients and partners, while implementing a revamp of our brand, website, and other assets. At the beginning of 2020, we proudly opened operations in Sao Paulo, Brazil and moved into a new headquarters in the heart of Hangzhou. 2020 also marked the founding of our tech arm, Serica Labs, an innovative digital transformation company aimed at large scale exporters.
We aimed to showcase all of this to the world shortly after the Chinese New Year. However, the disruptions caused by COVID-19 (which began for us in late January) resulted in significant delays to many of these endeavours. Like companies around the world, our priority has been to look after our team while continuing to support our clients and partners in these challenging and unpredictable times. The Serica Group is excited to showcase both Serica’s latest revamp and the launch of our brand-new subsidiary Serica Labs this coming autumn.